T-Mobile has egg on their face. After BlackBerry’s breakup with Magenta, T-Mobile CEO has been forced to come out and publicly try to save face. His latest attempt has come in a blog post “An Open Letter – and Offer – to BlackBerry Loyal.” CEO John Legere mentions how the company was “disappointed in BlackBerry’s decision this week to end their agreement with us,” but how at the end of the day, nothing changes for current T-Mobile subscribers (in terms of their service with the company).
Legere goes on to remind customers they can still bring their own device to the network, and enjoy the added benefits of what T-Mobile may offer. Legere also extends an offer to current BlackBerry customers:
“To show our appreciation for all current consumers so passionate and loyal to all things BlackBerry, we’re offering a $100 credit toward any new device, including the BlackBerry Q10 or the Z10. And this offer is good through the end of the year. So you can take your time.”
While this may be a sincere attempt at keeping his current BlackBerry subscribers happy, one can’t help but think it’s another ploy to get more people off of the BlackBerry bandwagon. This is the second time T-Mobile offers BlackBerry users a sweet deal to upgrade, unfortunately for BlackBerry, that totally backfired, as around 94% of trade-ins opted to go with a phone from another manufacturer. Why was that the case?
Well, aside from the fact that many people may just have wanted to leave BlackBerry, T-Mobile didn’t have any BlackBerry 10 devices in store. If you wanted to trade in your old BB for a new one, you probably had to have it shipped to you. Let’s face it, no one wants that. This is specially true if you’ve never used or seen a BlackBerry 10 device in your life. Why in the world would you trade in for a device you’ve never used AND have to get it shipped?
Unfortunately, this is still the case with T-Mobile. They are going to have to sell off their existing stock of BlackBerry 10 devices, so yes you can get a Z10 and Q10 from them right now. Like stated previously though, you will have to wait to have it shipped to you though, as they won’t have any devices in store. Odds are this “pro-BlackBerry deal” will end up with a similar line as the one above.
That being said if you want to check it out, by all means, head on over to T-Mobile, and get yourself a $100 off a phone.