T-Mobile has published their Super Bowl ad a few days early, which features none other than BlackBerry super fan, Kim Kardashian. Kim K is front and center in T-Mobile’s big commercial, as she outlines the tragedy of having your unused data go lost every time the calendar changes to a new month.

Kardashian pokes fun at herself by pointing out that all lost data could be used to check out all that she’s doing (aka taking a bunch of selfies all over the place). Check out the ad above, and let us know if you think it was a good idea for T-Mobile to choose her as their latest celeb rep in the comments below!