Mercedes and BlackBerry are teaming up. The first part of their content promotion includes the revealing of the new F1W04 Silver Arrow.
“Formula One is all about precision engineering, design and innovation – three values that mirror the approach that’s gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership,” said Frank Boulben, Chief Marketing Officer at [...]