BlackBerry has slowly been working on new features for BBM Channels. We recently saw the company finally roll out the capability to add multiple administrators to one BBM Channel. Now, BlackBerry has added the ability to more finely tune the target audience for each post you publish to your BBM Channel.

When you go to make a new post on your BBM Channel you will notice a new option before publishing titled “Targeted Audience” and will initially be set to All Subscribers.


Opening the targeted audience option lets you directly target via Demographic, Geo-targeting, and Platform Targeting.

BBM Channel posts can now target your specified age, gender, country, and operating system. This will greatly aid in BBM Channel managers reaching their exact desired customers on a post-by-post basis.

At this time, the target audience feature is only accessible from the BBM Channels web portal and not through the BBM app.