Today U.S. Cellular is launching its Hello Better campaign and giving wireless customers more compelling reasons to switch through new promotional offers. The campaign calls attention to the frustrations that customers have with their wireless carriers and shows them that U.S. Cellular provides a better experience.

To help consumers make a clean break, customers who switch to U.S. Cellular can receive up to $300 through a $100 smartphone activation credit and up to $200 when they trade in their used phone. U.S. Cellular has expanded its Trade-In Program to accept more than 100 devices from other major carriers and increased the trade-in value on many of them. Customers can also choose from two new monthly plans that include unlimited voice and text messaging. The Single Line unlimited voice and messaging plan is $69.99 and the Family plan is $99.99 for two lines. Customers who want to add data to their plan have options to select the one that is right for them, starting at $10.00 per line, including 2 GB for just $25 per line.

The new plans are available for a limited time and are in addition to the value-packed single line and family plans U.S. Cellular currently offers that provide choices on minutes, text messaging and data. Unlike the “one-size-fits-all” plans from some carriers, U.S. Cellular customers don’t pay for what they don’t need.