BBM is more than a simple chat client. Features like Groups, Voice/Video calling with screen-share, and upcoming Channels make BBM the most cohesive, advanced multi-platform messaging client on the market.
What could be the most prominently favorited feature of BBM is Groups. Anyone can create a group and invite friends, family, or colleagues. All of which can chat, create lists with due dates, add events to the group calendar, and share photos.
Now that BBM has been made available to iPhone and Android users, a bountiful amount of Groups should be created. Once you’ve done the few simple steps to start a group, check out this video to see how to use it.