Yes, you read the title correctly. It is pretty obvious that Research In Motion has been struggling lately with the BlackBerry brand, as their revenues slip. A few product launches haven’t gone quite as planned, but overall they’ve still been fairly well. Nonetheless, Verizon’s CEO, Lowell McAdam, has already chalked up who he thinks will be the next #3 spot for mobile presence.
“The carriers are beginning to coalesce around the need for a third ecosystem,” said McAdam at the Goldman Sachs Communacopia conference on Wednesday. “Over the next 12 months I think it will coalesce and you will start to see one emerge as a legitimate third ecosystem. In my opinion, it’ll be between RIM and Microsoft, and I expect Microsoft to come out victorious.”
However, a recent study by Connected Enterprise shows Microsoft may have a few big steps to take. The study’s data showed that 45% of consumers aren’t even aware that Windows Phone 7 exists. For those who at least knew that Windows Phone 7 existed, most indicated that they didn’t know enough about it for the platform to garner any real attention. Either way, we now know who Big Red might be tapping on the shoulder for extra promotions. Sound off in the comments and let us know if you think M$ would ever be able to make it to 3rd place.