BBM and Virgin Airlines have teamed up to bring a new marketing campaign for the mobile messaging platform to various Virgin airports and planes. The initiative includes and in-flight video, printed advertisements, and BBM branded charging stations.

Virgin hired Pope Wainwright design studio out of London to create an in-flight commercial for BBM, which you can see below, as well as various print ads that will appear in various in-flight magazines. Lastly, Virgin Atlantic Clubhouses will have BBM branded charging stations for BlackBerry, Android, and iOS devices.