Back in 2010, Vodafone released a music video featuring the ‘BlackBerry Boys’ to market their new priced BlackBerry plans. The ad was subsequently popular and helped boost BlackBerry sales on Vodafone in Mumbai.
Vodafone India plans to bring the boys back with a new music video that will market the ‘BlackBerry Messenger Only Plan’ for Vodafone users. The new plan provides subscribers the flexibility to choose from daily and monthly plans priced as low as Rs. 5 and Rs. 129 respectively. The BlackBerry Boys campaign music video will be launched on 15 March, 2012 and the offering would be supported by a 360 multimedia campaign.
“We, at Vodafone India, are constantly on the lookout to provide innovative experiences to our valued customers. The objective of our campaign is to increase the appeal of Blackberry services on Vodafone to a larger audience with special emphasis on the younger generation. Blackberry Messenger is extremely popular among our young customers and our aim is to enable this generation to get the most out of their Blackberry services at affordable prices,” said Vodafone India SVP –brand communications and insights Anuradha Aggarwal.
Check out the original ‘BlackBerry Boys’ music video below: