BlackBerry has officially announced the BlackBerry Leap at an event during Mobile World Congress 2015. The Leap is the formal market branding for the “Rio” we have seen for months.

The Leap is essentially an evolution of the Z3. Leap features specs similar to the Z30, but features an LCD screen.

The Leap is set to target the young entrepreneur and will have price point of US$275. Additionally, the Leap will be available in White and Shadow Grey color variations.