This great new app for your BlackBerry allows you to decide whether to take the call, email, or SMS by assigning different LED light colours to different contacts.  It’s simple to use and enables you to assign up to 10 colours, meaning that you can easily spot an update or call from your significant other, your parents, boss or whoever you want to single out.

You can update your preferences with ease, set up your contacts super quick and furthermore it’s free!

Who is It? is available from BlackBerry App World for free: http://appworld.blackberry.com/webstore/content/12288?lang=en