Yahoo is getting in on the video messaging app craze. The company today announced Yahoo Livetext, their own spin on a Snapchat-like client. Livetext uses your phones front-facing camera to start video chats with your friends. The quirk with Yahoo’s app is that the video is completely silent and users instead communicate with text that’s overlaid on the videos. If you’ve used Snapchat, or Slingshot before, odds are you’re familiar with this all too common text over video concept.
Another borrowed feature that Livetext utilizes is the fact that videos are automatically deleted and cannot be viewed after the conversations are done. Yahoo says Livetext “blends the convenience and ease of texting, with the immediacy and vividness of live video, but without the audio – so you can use it in any context.”
“Every platform shift leads to new forms of communication, driven by our desire to connect and interact in richer ways,” said Yahoo senior vice president of video, design and emerging products said in Livetext’s press release. “We wanted to create a new way to communicate, blending the simplicity of texting with the emotion and immediacy of live video, to make your experience spontaneous and real.”
The app has already been tested in Hong Kong, Taiwan and Ireland for a few weeks and will be making its debut in the US, UK, Canada, Germany, and France tomorrow (July 30). Yahoo Livetext will be available for both iOS and Android in their respective storefronts.