Amazon has an amazing promotion today, where new users to Amazon Prime can sign up for one year of the service for just $67, that’s $32 less than the original price.

The promotion comes in celebration of the 5 awards won by their popular series Transparent on the 67th Emmy awards. The discount only applies to those who have never used Prime before, they have to be new users to the service or else the price still remains the original $99.

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We have never seen a discount like this on Amazon Prime service, so if you were looking to try it out, this is the time. Note that this price is for the first year only, then it goes back to $99.

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